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Paid Media

Project type

Paid Media

Role

Digital Marketing Specialist

Location

Hong Kong, ASEAN Market

Increasing overall traffic and conversions through a hollistic Paid Media strategy which incorporates top funnel, mid funnel (if applicable), bottom funnel and remarketing ad campaigns.

This is done to continuously expand the intial audience pool that knows about your brand, retarget those respective audiences with different creatives and messaging depending on which level they are in your marketing funnel and then driving them to convert through a bottom funnel campaign.

The examples shown below showcase both Google Ad campaigns including SEM, PMAX, GDN and Demand Gen and Meta Ads campaigns including Facebook and Instagram.

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